BACKGROUND

About Energy Trust of Oregon

Energy Trust of Oregon is an independent nonprofit organization dedicated to energy efficiency and renewable energy development. We serve Oregon customers of Portland General Electric, Pacific Power, NW Natural, Cascade Natural Gas and Avista, and SW Washington customers of NW Natural. Year over year Energy Trust is recognized as one of the 100 Best Nonprofits to Work For in Oregon.

Our Vision

Clean, affordable energy for everyone.

Our Commitment to Diversity

We recognize the lack of diversity in our industry, and we actively seek to address it with our hiring and retention practices as well as our values. We believe every person and their lived experience is integral to building a vibrant culture and delivering effective services to all customers we serve. We are committed to the principles of diversity, equity and inclusion, and we encourage candidates with diverse backgrounds and experience to apply.

Our Location

Energy Trust provides for a range of work location options, including remote, hybrid and in-office work. This position will represent Energy Trust in public settings and potentially at community events. We are open to candidates who live throughout Oregon and Washington. The Sr. Marketing Manager, Renewables and New Initiatives would be expected to report to the office on a quarterly basis, at minimum.

What We’re Looking For:

Under the general supervision of the Marketing Lead for Energy Programs, the Sr. Marketing Manager—Renewables & New Initiatives directs integrated marketing and communication activities to raise awareness of and promote Energy Trust’s portfolio of renewable-energy related products and services and oversees marketing for special grant-funded initiatives and collaborations. Specific examples include Energy Trust’s suite of solar-related offers, the Oregon Community Solar program and geotargeted collaborations with utility stakeholders and community based organizations. You will provide strategic direction to and may eventually manage other internal program marketing staff working on marketing efforts related to these programs, products or services.

You will collaborate with your counterparts on the program and technical teams, direct and manage the performance of external vendors and creative agencies working on campaigns, and lead all annual marketing planning, contracting, and budgeting activities for these programs. You may also serve as a subject matter expert on internal cross-sector initiatives or projects and are responsible for collaborating and aligning the strategies and activities within their portfolio with Energy Trust’s Communications and Customer Services Group, which includes staff specializing in community outreach, policy, customer experience, trades, communications, and brand.

What You’ll Do:

• Demonstrate a solid background in marketing principles and execution required to lead the strategic vision of integrated marketing efforts.
• Supervise and/or provide strategic direction to marketing staff and collaborate with other program staff to deliver marketing that helps achieve program and initiative energy generation and savings goals, conversion targets and objectives related to diversity, equity and inclusion.
• Scope, monitor and apply customer insights and market intelligence to develop and optimize campaigns.
• Continue to expand Energy Trust’s relationships and engagement with diverse content creators, creative agencies, and vendors to support inclusive and multicultural marketing best practices.
• Direct strategy, scope work and acquire creative resources to deliver effective marketing that supports program goals.
• Develop and oversee marketing-specific scopes, budgets and contracts for all contracted marketing work, including program delivery contracts, scopes and creative service providers.
• Support public relations strategy for Energy Trust’s Solar-related offers and collaborate with the organizational communications team for broader PR efforts on other renewable energy work, such as irrigation modernization.
• Oversee and/or direct editorial planning to support the Renewables program portfolio.
• Oversee or direct grassroots and experiential marketing strategies.
• Oversee the development and management of annual Renewables program marketing budgets.

• Maintain working relationships with marketing and outreach staff at utilities, including collaborating on strategy to reach customers, and providing insights and details on program activities and results to utilities.
• Support the organizational marketing and communications team to align brand and program marketing communications and outreach coordination/collaboration.
• Perform other job-related duties as assigned.
• Perform all job functions in a safe manner.

SUPERVISORY RESPONSIBILITY

• Hire and supervise staff to support business to business program marketing
• Hire and direct the work of internal and external contractors, such as market research firms, creative service providers, and specialized marketing consultants.

What You’ll Need:

• Minimum Bachelor’s degree in marketing, advertising, communications, brand, or a related field, or equivalent experience working at a marketing agency or brand.
• Minimum of 8 years’ experience developing integrated marketing communications strategies, managing multiple marketing and communications campaigns simultaneously, and managing and/or collaborating with large, interdisciplinary internal and external teams.
• Experience developing and executing both business to business and business to consumer integrated marketing campaigns.
• Minimum of 2 years of supervisory management experience, preferred.
• Familiarity with the energy industry and/or environmental non-profits, particularly in Oregon, is strongly preferred.
• Prior experience working in a nonprofit and/or an industry working in a public policy landscape is preferred.
• Knowledge, interest and/or experience in inclusive, multicultural marketing to reach diverse audiences. Spanish-language proficiency a plus, but not essential.
• Minimum of 2 years experience managing multiple, large budgets and contracts.
• Experience scoping and/or applying customer insights research and campaign measurement to support the development and optimization of marketing campaigns.
• Strong interpersonal skills.
• Ability to manage the creative process and provide effective direction to creative professionals.
• Excellent oral, written communication abilities including strong attention to detail.
• Proficiency in Microsoft Word, Power Point and Excel software programs.
• Occasional travel may be required.

The above information is designed to outline the major functions and position requirements of this job. It does not identify all tasks that may be expected, nor address the performance standards that must be maintained.

What You’ll Get:

• Health/dental/vision insurance
• Employer sponsored and paid life/disability
• 401(k) with a company contribution of 6% of your salary after 90 days of employment
• TriMet pass
• Access to health and dependent FSA/HSA accounts
• Generous paid vacation, holidays and sick days
• Paid volunteer hours
• Employee assistance program
• Career advancement opportunities
• Great colleagues and culture
• Flexibility to work from home and/or an office space at the Portland, OR location
• Work from home laptop provided

APPLICATION INSTRUCTIONS:

Don’t meet every single requirement? Studies have shown that candidates from certain demographics are less likely to apply to jobs unless they meet every single qualification—for example, women and People of Color. At Energy Trust we are dedicated to building a diverse, inclusive and authentic workplace—if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply. You may be the right candidate for this or other roles.

Please submit a cover letter and resume on Energy Trust’s website www.energytrust.org/About/careers.

Attn: Sr. Marketing Manager, Renewables and New Initiatives

Energy Trust of Oregon is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact us. Energy Trust of Oregon is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.

Energy Trust is committed to pay equity. Energy Trust is committed to fair employment practices and non-discrimination, including pay equity for all employees. We do not discriminate on the basis of protected class (race, sex, veteran status, disability, age, color, religion, national origin, marital status, sexual orientation) in the payment of wages or screen applicants on the basis of their current or past compensation. We determine salary by completing a review of your application materials to evaluate your related education, experience and training.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, and certifications in the pay equity assessment to determine equitable salary placement.

Starting Compensation: $90,500 – $115,700

To ensure full consideration, applications must be received by 4/11/2024. Applications will continue to be accepted after the full consideration date, until a sufficient applicant pool has been achieved or the position is filled. Although cover letters are not required, they are highly recommended. 

Application Deadline: 04/11/2024