Business Development Resources

Solar Trade Ally Network

As part of Energy Trust’s ongoing soft cost reduction initiative the Solar program has provided these business development resources in an effort to support the continued growth of solar trade ally contractors and create a vigorous and sustainable market in Oregon for solar.

Check out the Training & Education Calendar to find more business development training opportunities.

Build it Bright! Solar Marketing Training

The Solar program has worked with Glenna Wiseman of Identity3, a nationally recognized solar marketing expert, to provide a 6-month solar marketing training series for solar installers to use in assessing and expanding their current marketing efforts. Follow the links below to view pre-recorded webinars, listen to podcasts, read blog articles or to download documents and resources that you can use to grow your business. Go to the Training & Education Calendar to RSVP for upcoming webinars.

  1. Taking Stock: Assessing the Condition of your Marketing Foundation
  2. Mapping Strategy: Engineering your Marketing Success
  3. Presenting your Best: Marketing Campaigns and Creative Content
  4. Efficient Activation: Tools and Strategies for Efficient Campaign Delivery
  5. Tracking Results: Implementing Systematic ROI Reporting
  6. Putting it all Together: Creating the Building Blocks of your Solar Marketing Program

Business Development Fund Materials

The business development fund reimburses solar trade allies for a portion of their pre-approved marketing projects and training. Using the Energy Trust Logo in your marketing pieces positions your business as a solar expert, and participating in training helps your business improve and grow.

More information

To learn more about the Solar program—or if you need additional help with the forms or resources on this page—call 1.866.368.7878.