To find out what is new throughout the Energy Trust Trade Ally Network, just select your program below.

Earth Day 2014

Earth Day is on April 22, so now is a great time to plan an event to promote energy-efficient appliances. If you’re planning an Earth Day event and would like marketing or field support, let us know. Our field representatives and program staff will be happy to assist you. Contact us at 1.877.283.0698, option 2 for more details.

Posted: 04/02/2014 Program: Retail
Encourage customers to apply for incentives online

The deadline to submit applications for 2013 appliance incentives has passed, but you can still encourage your customers to apply for incentives online when they purchase a qualifying appliance.

There are many benefits to applying online:

  • Assures you have most current application and terms and conditions
  • Avoids the need for an envelope or trip to the post office to buy a stamp
  • Provides customers the ability to track the status of their submitted application

Customers who apply online can receive an incentive check within four to six weeks, compared to six to eight weeks with a paper application

Posted: 04/02/2014 Program: Retail
Do your staff read Insider?

If your staff are not reading Insider, they could be missing out on important updates. Reading Insider is an effective way for your office and sales staff to stay informed about Energy Trust incentives, industry news and other important program information. Encourage your staff to sign up to receive Insider by email every month.

Posted: 04/02/2014 Program: Retail
2013 appliance applications due by March 31

Applications for 2013 appliance purchases must be submitted to Energy Trust no later than March 31, 2014. To help ensure applications are received on time, encourage your customers to apply online.

Posted: 03/10/2014 Program: Retail
2014 Better Living Show

On March 29-30 at the Portland Expo Center, the seventh annual Better Living Show is a free opportunity to check out products and services that promote sustainable and healthy living. Visit the Better Living Show website for more details.

Posted: 03/10/2014 Program: Retail
Earth Day is April 22, 2014

Earth Day is April 22, so now is a great time to start planning an event to promote energy-efficient appliances. If you are interested in promotional materials or would like one of our trained staff members to help with an event, contact us at 1.877.283.0698, option 2.

Posted: 03/10/2014 Program: Retail
Business tip: Show customers that efficient lighting pays off

The American Council for an Energy-Efficient Economy estimates that lighting accounts for 5 to 10 percent of the average American’s electricity bill. Year after year, these dollars add up.

Help your customers switch to efficient lighting by explaining how much money replacing one 75-watt incandescent bulb with one ENERGY STAR® 20-watt compact fluorescent light bulb can save. Use the following chart, which is based on $0.086 per kWh cost of electricity.

Lamp use Savings after one year Savings after two years Savings after five years Savings after 10 years
8 hours/day $12.90 $29.70 $72.30 $153.80

Posted: 03/10/2014 Program: Retail
How to recycle compact fluorescent light bulbs safely

A compact fluorescent light bulb can last seven to 10 years. Once it burns out, recycling an expired CFL allows the mercury, metal and glass to be reclaimed for future use in products. It’s also important to recycle CFLs properly because they contain a small amount of mercury and are considered household hazardous waste.

The best ways for your customers to recycle CFLs is to take them to a household hazardous waste collection facility, a retailer that accepts CFLs or a collection event accepting used CFLs along with other materials like paint, pesticides and other household chemicals.

For a list of recycling options in Oregon, visit Energy Trust’s CFL recycling page or Metro’s recycling information online resource.

Posted: 03/10/2014 Program: Retail
Upcoming Products marketing activities

In March, new efficient lighting advertising will run in print and online media throughout the state. The ads encourage customers to purchase compact fluorescent light bulbs and LEDs to save energy and money, while highlighting the longevity of the bulbs.

Here’s what you can expect to see in your region for the month of March:

  • Portland Metro: Print, radio, online and mobile ads featured in Portland Monthly Magazine, www.KPTV.com and Pandora Internet Radio.
  • Willamette Valley: Radio, online and mobile ads featured on www.KPTV.com and Pandora Internet Radio.
  • Central Oregon: Radio, online and mobile ads featured on www.KPTV.com and Pandora Internet Radio.
  • Southern Oregon: Radio, online and mobile ads featured on www.KPTV.com and Pandora Internet Radio.
  • Eastern Oregon: Online and mobile ads featured on www.KPTV.com.
  • Coast: Online and mobile ads featured on www.KPTV.com.

Posted: 03/10/2014 Program: Retail
Shedding light on 2014 federal energy standards

With new federal energy-efficiency standards in place as of January 1, 2014, companies can no longer import or manufacture 60- or 40-watt incandescent light bulbs. When customers ask about energy-efficient lighting options, direct them to compact fluorescent light bulbs or LEDs. You can also explain how they’ll benefit from purchasing these bulbs now rather than waiting for old bulbs to burn out.

Here are three simple tips to help explain the benefits of energy-efficient lighting:

  1. Visit www.energytrust.org/lighting for information about efficient lighting. You can learn about the benefits of purchasing CFLs and LEDs, and find tips on choosing which bulb is right for a customer’s needs.
  2. You can purchase CFLs and LEDs at discounted prices through Simple Steps, Smart Savings. Qualifying specialty bulbs are already marked down on store shelves, so you don’t need a coupon to take advantage of savings. Just look for the Simple Steps logo on qualifying light bulbs.
  3. Refer to the Lighting Facts label, now required on all light bulb packaging. It provides information on how long a bulb should last, the brightness measured in lumens and how much energy the bulb uses in watts.

Posted: 02/05/2014 Program: Retail