To find out what is new throughout the Energy Trust Trade Ally Network, just select your program below.
Upcoming Products marketing activities
Energy Trust’s summer advertising campaign kicks off August 17 in target regions throughout the state. Ads will promote efficient appliance incentives and encourage customers to purchase energy-efficient CFLs and LEDs. Online banner and mobile ads will run throughout the state, with radio ads in the Portland metro area.
Products call center closed Monday, September 1
Energy Trust Products call center will be closed in observance of Labor Day on Monday, September 1.
LED prices continue to decline
Manufacturers report that LED lamp prices will continue to decrease through 2014, and some estimate that prices will drop by an average of 25 percent across the range of LED lighting products in the next four to six months.
With the market already highly receptive to LED bulbs, manufacturers are working on ways to make LEDs even more desirable by mimicking traditional incandescent bulbs in a number of ways. Recent LED improvements include:
- Dimming capabilities that drop in color temperature to mirror the warmer color output of incandescent light bulbs.
- Manipulating LEDs into a filament shape to simulate the look and feel of incandescent light bulbs.
For more information on LEDs, visit the Simple Steps Smart Savings website.
Marketing tip: Use effective displays to sell products
Many retailers have started using wing-stack and end-cap displays to sell various efficient products, including CFLs, LEDs and efficient appliances. Successful displays capture a customer’s attention instantly with bold banners, flyers, coupons and visible price points. When creating your own display, consider the following:
Are your staff reading Insider?
- Focus on new products or special promotions
- Keep displays fully stocked
- Change or rotate displays frequently
- Place displays near complementary products
- Keep product accessible and customers safe with clear aisles
If not, they could be missing out on important updates. Reading Insider is an effective way for your sales staff to stay informed on incentive updates, industry news and other important Energy Trust program information. Encourage your staff to sign up online to receive the newsletter by email every month.
Appliance qualified product list update
In April and May, two clothes washer models were mistakenly removed from Energy Trust’s qualified appliance model list. As a result, Energy Trust requests that customers who purchased General Electric clothes washer models GFWH1400DWW and GFWS1500DWW between April 1 and May 31, 2014, resubmit their incentive application because their original application may have been denied. These models are now back on the qualified model list. We apologize for this error.
If you discover that other appliance models have been removed from the list but still meet the specifications below, contact the Products trade ally hotline at 1.877.283.0698, option 2.
Appliances must meet the following criteria to qualify for an incentive:
What is Modified Energy Factor on the ENERGY STAR qualified clothes washers list?
- ENERGY STAR® refrigerators must be 30 percent or more efficient than the federal standard for efficiency.
- Freezers must be 10 percent or more efficient than the federal standard for efficiency.
- ENERGY STAR clothes washers must have a Modified Energy Factor of 2.4 or higher.
Energy Trust offers an incentive of $50 or $70 to customers who purchase clothes washers with a Modified Energy Factor, MEF, of 2.4 or higher. MEF is the energy performance metric for ENERGY STAR® qualified models—the higher the MEF, the more efficient the machine.
ENERGY STAR refrigerator specification update
Variables used to determine the MEF include:
- The capacity of the clothes container (must be at least 1.6 cubic feet)
- The machine’s electrical energy consumption
- The hot water energy consumption
- The energy required to remove the remaining moisture for a wash load
Washers with an MEF of 2.4 or higher meet Energy Trust incentive qualifications, helping customers save energy and money. See the current list of clothes washers that qualify for Energy Trust incentives.
The U.S. Environmental Protection Agency proposed changes to the ENERGY STAR® product specifications for residential refrigerators and freezers that will become a federal standard on September 15, 2014. These specification changes may impact ENERGY STAR’s qualified models starting this fall, so be sure to confirm the manufacturer and model with the Energy Trust qualified products list.
Work with Energy Trust to offer discount pricing on WaterSense® showerheads
Designed to provide more savings to consumers who purchase ENERGY STAR products, this update will impact most full-size and compact refrigerators and freezers that use at least 10 percent less energy than the 2014 federal standards.
According to ENERGY STAR, if all refrigerators and freezers sold in the United States met these new requirements, the energy cost savings could be more than $890 million each year. In addition, 11.8 billion pounds of annual greenhouse gas emissions would be prevented—the equivalent of eliminating the emissions of more than one million vehicles.
For more information, visit ENERGY STAR’s website.
Customers don’t have to sacrifice style or comfort when purchasing efficient showerheads. Water-conserving showerheads have improved greatly, and the market is booming with highly efficient, fully-pressurized showerheads in almost any style. Your customers can save money on their water and energy bills and at the register.
How a product earns an ENERGY STAR label
The U.S. Department of Energy and Environmental Protection Agency ENERGY STAR® label is a trusted sign of superior performance and efficiency. All ENERGY STAR appliances undergo a strict evaluation before earning a blue ENERGY STAR label. There are several guiding principles behind the decision making process.
Beyond being tested, measured, verified and certified by researchers, products receiving the ENERGY STAR label must contribute a significant amount of energy savings above national standards. Additionally, ENERGY STAR requests that these products deliver top performance, provide innovative technology and are available to all types of customers at a wide range of prices.
For more information about ENERGY STAR, visit www.energystar.gov.